Social Media is here to stay and will continue to grow. As you saw in the video (on our home page), Youtube is the world’s 2nd largest search engine. Google also delivers a mix within their results searches (mix between video-content, natural rankings and paid advertisements) – so having your video appear there is a great way to attract more customers.
Your customers are already looking for you online … can they find you? Online video can assist with your search engine optimisation (SEO). Video is much more engaging than just print or photo advertisments. Video allows your customer to make a connection with you, wherever they are in the world.
Internet market research firm eMarketer, Inc. reports an increase in shoppers making purchases after viewing product videos. The firm also says that “videos reduce shopping cart abandonment rates and diminish product return rates.
Video can help to put you in the spotlight – Check out Steve Strauss’ article which explains The New, Easy Way to Get a Page 1 Google Ranking.